lunes, 16 de junio de 2014

How to be a great salesman!

 Failure will never overtake me if my determination to succeed is strong enough.- Og Mandino


Based on the premise that failure will never stop  you, let's talk about the ingredients of a great salesman o saleswoman. Sales is an art and to be a great salesman you need determination, enthusiasm, assertiveness, trustworthiness, and a wide  an optimistic outlook of your sales.

One key strategy to being a killer salesman is to be reliable. that is, you need to work hard on being trustworthy. You can't sell anything to anyone if they don't trust you. Convincing someone that they need someone requires that you balance sincerity with your desire to make the sale, being assertive, firm, and honest. If they don't trust you, they're less willing to make an intelligent buying decision. Therefore, to open the channel for a great sale, you need to put the CUSTOMER FIRST, EMPATHIZE and BECOME AN EXPERT IN YOUR FIELD. 

In addition, if you want to be a great salesman, go the extra mile. Carry out some strategical work by writing down the names and contact info of your customers, and follow up with a brief call or note to make sure they are 100% happy with their purchase. This is how you turn customers into raving fans who will return to you in the future. Never forget to dress-up approachable enough with a touch of elegance. 

Furthermore, be ready to anticipate objections, this is part of being emotionally intelligent and assertive. Pay close attention to your customers reactions. Facial expressions and body language can be a big "tell" in the customer's attitude. As you pitch the product to them, remember that you are there to sell whatever is going to make the customer feel really good about their purchase. Guessing what part of the product or price the customer is objecting to will help you respond tactfully and persuasively.
An extra tip here is to be logical and savvy, i.e., balance your desire to make a sale with what product makes sense for the customer. Nonetheless, don't be afraid to push a little bit the sale If the customer is having a difficult time making the decision. Trust that you have suggested the best item and ask something like "Would you like me to bring this up to the check out stand for you while you continue your shopping?"


Worth mentioning that once you close a sale, don't forget to make a discrete offer to the customer of a product that might go along with the product or service your just did and might increase the satisfaction and the loyalty of the customer. Last but not least, ALWAYS STAY OPTIMISTIC and forget bad sales, take each bad sales as a learning experience of what your are not supposed to do, so next time, you will do it better and different. In short, stay focus, keep busy, the more practice you get on sales, the more successful person you will become and always look at the bright side of life, SMILE and Be eager to learn more and faster. 

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